Free Tool

Generate a brand color palette
from plain English

Describe your brand or product and get a complete color palette — hex/RGB/HSL values, WCAG contrast ratios, CSS variables, and a live preview. No signup required.

Describe your brand or product
Luxury skincare Kids edtech Fintech dashboard Streetwear

5 free palettes per hour · No signup required

Building your palette…

Usually 5–10 seconds

Your color palette
⊙ Contrast ratios
Pair Ratio WCAG
⌨ Code

          
        

        

          

          
        

      

    


    
    

      

        
◈ Live preview

        Mini landing page mockup
      

      
    


    
    

      
Love this palette?

      
Let Forma build your entire app around it

      
Describe your product and Forma generates a complete, pixel-perfect landing page — using your palette, the right typefaces, and real spatial rhythm.


      

        
        
        
or

      


      Build with this palette in Forma →
    

  


  
  

    
      

        
Also free

        
Score your landing page's design — get an AI grade across typography, color, spacing & hierarchy

      

      
→

    
    
      

        
Also free

        
Turn your palette into CSS gradients — linear, radial & conic with one-click copy

      

      
→

    
  


  
  

    

      
What is Forma?

      
AI that designs, not just generates

      
Describe any landing page in plain English. Forma builds the HTML — with real typography, intentional color palettes, and spatial rhythm.

      Try it free →
    

  


  
  

  
  
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